A recent post on this site looked at how the Bohemian Rhapsody film sent Queen’s music back into the charts (see here). So with the release of the new Sir Elton John movie, Rocketman, last week I felt it was only appropriate to conduct a similar analysis for another one of Britain’s greatest ever performers. The analysis is pretty straight forward, I take a look at the number of Sir Elton John songs in the UK Spotify top 200 chart the days leading up to and after the release of the film and then see if it changes much during this time.
The graph above shows the number of Sir Elton John songs in the UK Spotify top 200 chart during the days leading up to and after the release of the film Rocketman. As can be seen, two days before the release of the film there is only one of Sir Elton’s songs in the chart, this then increases to two songs the day before the films release. What is really interesting to see is that the day of the film’s release (in red) sees no change in the number of his songs in the chart, it is the days after the film’s release where we start to see the major increase in consumption of his music with 5 of his songs entering the chart as of the 27th of May 2019.
This finding is similar to the result of my Bohemian Rhapsody study where most of the increase in consumption of Queen’s music occurred after the release of their film. Although it should be noted that the consumption of Queen’s music seemed to occur at a slightly higher rate. This delayed reaction which films seem to have on the consumption of music differs to the more immediate but short term effect concerts have on the consumption of music.
By Daragh O’Leary